These three tips for content creation will save you time and your sanity.
Stephanie Northcott on Canva
As small business owners building our brand, we often find ourselves constantly pursuing novelty, striving to share fresh and captivating information across our newsletters and social media platforms.
However, the reality is that our content, regardless of its quality or the size of our audience, will likely go unnoticed amidst the overwhelming digital noise.
Contrary to popular belief, repetition is not something to be feared in content marketing. It's a powerful tool that can help reinforce your message and increase the chances of your audience truly absorbing and retaining the information you share.
Remember, while you may be immersed in your business countless hours a day, your audience barely spares a thought for it.
To leverage the power of repetition effectively, consider implementing the three Rs in your social media and marketing content strategy:
1. Reduce: Instead of creating new content about your business or products, streamline your focus by selecting a maximum of five core topics to concentrate on and share. This targeted approach will ensure that your messaging remains consistent and impactful.
Example: I create my content on Mindset, Gardening, Organization and Productivity, Health, and Family.
2. Reuse: Once you've established your core topics and created a collection of engaging posts, revisit your existing content. Breathe new life into old posts by rephrasing, updating visuals, or presenting the information from a fresh perspective, all while preserving the essence of the content.
3. Recycle: Don't hesitate to re-share valuable content that may have been missed by a portion of your audience the first time around. As your engagement grows, you'll likely attract new eyes and ears, providing an opportunity to reinforce your message and solidify your brand's presence.
By embracing the three Rs, you'll streamline your content creation process and increase the chances of your audience truly internalizing and acting upon the information you share. Remember, repetition is not a weakness; it's a powerful tool that helps you cut through the noise and establish a strong, consistent brand presence in the ever-evolving digital landscape.
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