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Boost Output: Einstein's Time Magic!

Reframing Time so you can transform your life.

Stephanie Northcott on Canva


Do you say "I just don't have time", or "there is never enough time." What about the saying "time flies when you are having fun?" We all have the same amount of set time but some people are so productive while others struggle to get anything done.


Maybe it is really how we perceive time. I came across a new way of thinking about time that could change our lives to get the important things accomplished as well as find the joy in our work.


Time management often feels like a constant battle in the fast-paced world of entrepreneurship. However, Gay Hendricks, in his insightful book "The Big Leap," offers a transformative approach to this challenge through the concepts of "Einstein Time" and "Newtonian Time."


Let's dive into how these ideas can revolutionize your approach to time management and productivity.


Newtonian Time vs. Einstein Time


We are all familiar with Newtonian time which is the concept that time is fixed, finite, and external. We feel the need to manage and optimize it constantly, often leading to stress and a sense of scarcity.


On the other hand, Einstein Time suggests that time is a creation of our minds, influenced by our perceptions and attitudes. In this view, we are the source of time, capable of expanding or contracting it based on our focus and engagement.


Hendricks argues that by embracing Einstein Time, you can transition from feeling like a victim of time pressures to becoming the creator of your own time.


Here’s how you can start:


Change Your Language and Mindset:

  • Instead of saying "I don’t have time," shift to "I’m not making time for this."

  • Recognize that your language shapes your perception of time. By owning your time, you can align your activities with your true passions and commitments, creating a sense of abundance.


Eliminate Time Crutches:

  • Stop using time as an excuse. When you no longer blame time for your issues, you gain control and can prioritize more effectively.

  • Be honest about your choices. Acknowledge that you have the power to make different decisions about how you spend your time.


Expand Time by Being Present:

  • Focus on the present moment and engage fully in your activities. This mindfulness can make time feel more expansive.

  • Hendricks emphasizes the importance of being fully present to enhance your experience of time and productivity.


Embracing Einstein Time for Greater Productivity


By adopting the principles of Einstein Time, you can overcome perceived limitations around time and unlock greater productivity and fulfillment. Here are some actionable steps to get started:

  • Evaluate Your Priorities: Identify activities that align with your core values and passions.

  • Practice Mindfulness: Incorporate mindfulness techniques into your daily routine to stay present.

  • Reframe Your Perspective: Challenge the traditional views of time and experiment with new ways of thinking about your schedule.


Incorporating these concepts into your daily life can lead to a more balanced, productive, and fulfilling approach to time management. As a small business owner, mastering the art of Einstein Time could be the key to unlocking your full potential and achieving your business and life goals. That sure would be time well spent.

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